Work App — Investor & Sales Pitch Deck

Slide 1 of 12

01 — The problem

Field service teams are running on duct tape

• Scheduling in WhatsApp, jobs in a spreadsheet, quotes in Word.
• Engineers re-key job notes into 3 different systems every week.
• F-Gas, calibration and Gas Safe certs live in a filing cabinet.
• Owners only learn about a missed SLA when the customer calls to cancel.

01 — The problem

Field service teams are running on duct tape

• Scheduling in WhatsApp, jobs in a spreadsheet, quotes in Word.
• Engineers re-key job notes into 3 different systems every week.
• F-Gas, calibration and Gas Safe certs live in a filing cabinet.
• Owners only learn about a missed SLA when the customer calls to cancel.

02 — The market

£14B field service software, growing 12% / year

£14B

Global FSM software TAM

210k+

UK trades businesses 5–250 staff

62%

Still run on paper or Excel

03 — The product

One platform. Office, van, customer, compliance.

CRM + Quotes

Jobs + Forms

Fleet + Telematics

Compliance + Certs

04 — Why now

Trade businesses are finally going mobile-first

• Net-zero retrofit + F-Gas reform = paperwork explosion.
• Engineer shortage forces utilisation gains in software, not headcount.
• AI changes the cost-floor for voice-to-checklist, dispatch and quoting.

05 — Differentiation

Compliance is first-class, not a bolt-on

• F-Gas register at company + engineer level, with photo-anchored audit trail.
• Calibration certs with expiry alerts on every instrument.
• Training matrix, PPE register, toolbox talks and lone-worker SOS built-in.

06 — Customer outcomes

Measured in hours saved and invoices sent

14 hrs

Admin saved / engineer / month

−38%

Invoice cycle time

+22%

First-time-fix rate

07 — Competitive landscape

All-in-one beats best-of-breed for SMB trades

Capability	Work App	Workever	Joblogic	Commusoft
F-Gas register	✓	—	Partial	Partial
Fleet + telematics	✓	—	—	—
AI voice-to-checklist	✓	—	—	—
Customer portal	✓	✓	✓	✓
Retention tracker	✓	—	—	—

08 — Business model

Per-user SaaS, £49–£149 / user / month

• 5 tiers from Solo (£49) to Enterprise (custom).
• Median deal: 18 users, £1,260 MRR, 24-month commitment.
• Gross margin 82% — pure software, no implementation services.

09 — Traction

Compounding usage and retention

210

Active companies

94%

Net revenue retention

£2.1M

ARR run-rate

10 — Go-to-market

Land with engineers, expand into the office

• Free 14-day trial, no card. Self-serve to 10 users.
• Partner channel: trade associations (BESA, F-Gas Register, REFCOM).
• Outbound SDR motion above 25 engineers.

11 — Roadmap

Where Work App is heading

• AI dispatcher — autonomous schedule optimisation across engineer + van.
• Customer-paid portal billing (Stripe + Direct Debit native).
• Open API + Zapier for ERP and accounting flows.

12 — The ask

Let's run a 30-minute working session

Bring one real job. We'll show you, on your data, what changes for the office, the engineer and the customer.

Book the session See the ROI sheet